Schlitz makes nostalgic comeback
By The Associated Press
THE BEER: Schlitz, known as "The Beer That Made Milwaukee Famous" was once the world's best-selling brew. But after recipe changes and snafus -- like floaters in the beer -- it fell from the top slot and the old formula was gone by the 1970s.
By The Associated Press
THE BEER: Schlitz, known as "The Beer That Made Milwaukee Famous" was once the world's best-selling brew. But after recipe changes and snafus -- like floaters in the beer -- it fell from the top slot and the old formula was gone by the 1970s.
THE RETURN: Pabst recreated the old formula using notes and interviews with former brewmasters. The beer is now back in Milwaukee, reminding customers of the days when the city was the U.S. beer capital. It is selling well but is available in just a few cities.
Afros, bell-bottoms, polyester, platforms...Schlitz was the only thing left from the seventies that could be brought back. Can't wait for the Super Bowl commercial..."this ain't no Belgian beer"
No comments:
Post a Comment